Logótipo IVDP
Operadores
Centenário Ministério Agricultura
Wines of Portugal
Loja do Porto
Follow me on Twitter
Facebook
Site map
Saphety
IVDP is a member of the Center for Wine Origins.
Símbolo de Acessibilidade à Web [D]
Em conformidade com o nível 'AA' das WCAG 1.0 do W3C
Home > Wine in Moderation

Wine in Moderation


The Programme represents the wine sector's contribution to the European Commission's Alcohol and Health Forum within the framework of the EU strategy to support Member States in reducing alcohol related harm.

Objectivewine in moderation

- to promote responsibility in consumption of wine and wine products

 - to support the message of wine as a premium product to be savoured slowly and in moderation

- to educate stakeholders and the public about 

- the social and health risks of excessive consumption and misuse

- encouraging cultural change in the approach to consuming alcohol making moderation fashionable.


Tools

 - Common Message of moderation - key elements will be extracted and employed in targeted communication materials for use with persons of all ages.

 - “Art de Vivre” education programme which envolves active education of industry and consumers to encourage cultural change in the approach to consuming alcoholic beverages, making moderation fashionable

 - EU Wine Information Council (WIC) to share “best practices” across the European wine sector organisations in the EU member states and to stimulate additional research on aspects of interest and/or concern

 - Wine Communication Standards specific to commercial communications build on existing national self-regulation codes.

Wine Information Council

 - Share “best practices” across the European wine sector organisations in the EU member states

 - Develop a process and structure for a central Wine Information Database to:
 
             - Coordinate the information flow between the various national and local Wine and Health / Social Aspects Associations, ensuring that information is commonly available for use by any stakeholder
             - Consolidate all relevant information based on sound science
             - Stimulate additional research carried out by independent, credible researchers on aspects of interest and/or concern.

Wine Communication Standards

 - Reinforcing the traditions of wine presentation, communication and availability to consumers as a means to promote moderation and responsibility

 - Ensuring commercial communications on wine products do not encourage or condone excessive consumption or misuse of any kind

 - These standards are established as a set of basic principles which act in tandem with the existing legislation and with the requirements of good business practices

 - Provide guidelines for the application of best practices by national self-regulatory mechanisms and company codes.

“Art de Vivre” education programme

• Active education of industry and consumers to encourage cultural change in the approach to consuming alcoholic beverages, making moderation fashionable

• Educating consumers who appreciate wine to do so moderately and responsibly, as part of a healthy lifestyle 

• Familiarising consumers with the risks of abuse and misuse and the benefits of moderate consumption of wine to allow them to make informed and responsible decisions.

Website links

Wine In Moderation - (www.wineinmoderation.eu)

Wine Information Council – (Available soon)

WeinAkademie, Germany (German) - (www.deutscheweinakademie.de)

Vin et Société, France (French) - (

 
Ministério da Agricultura QRENCompete